Case Study  ·  Telecommunications  ·  B2B & Deep-Network Operations


WINNER · GOLD — Best B2B CX · US Customer Experience Awards 2026

A 15-year, $60M+ partnership reinventing mission-critical B2B CX for a Tier-1 US telecom

What began as a contact-center contract evolved into an embedded operating capability spanning front-office CX and deep-network operations — recognized with Gold for Best B2B CX at the US Customer Experience Awards 2026, judged against some of the largest brands in the United States.

Client: Tier-1 US telecom serving federal agencies, Fortune 500s, healthcare & utilities (named under NDA)

“Overall Top Partner” 2024 — client-issued, against the world’s largest CX providers

$51M+
Total annual client value

76
Live programs

150%
ORS peak attainment

$60M+
Annual program revenue

“These awards belong to our teams. The judging panel examined how we design and run programs for the businesses we serve, and the recognition, in a field that included some of the largest brands in the United States, reflects the standard our people hold themselves to every day.”

Pankaj Dhanuka  |  Co-Founder & CEO, Fusion CX

Client Profile
Tier-1 telecom network infrastructure
Industry
Telecommunications — Tier-1 US operator

Program Type
Embedded B2B CX + deep-network operations

End Customers Served
Federal agencies, Fortune 500s, healthcare & utilities

Scope
76 live programs

Delivery Footprint
9 sites across 4 continents

Shore Model
US onshore · Americas nearshore · Philippines · India

Engagement
15-year flagship partnership

Recognition
Gold — Best B2B CX, USCXA 2026

Embedded B2B CX  ·  Deep-Network Operations  ·  Mission-Critical Telecom

Fifteen years ago, this began as a contact-center outsourcing contract. Today it is one of the largest single-account B2B CX engagements in US telecom — 76 live programs generating more than $60M in annual revenue, delivered from nine sites on four continents under a single operating model. The client’s own customers are federal agencies, hospitals, and public-safety networks, so customer experience here is not a marketing layer. It is a network-reliability discipline.

The scope now runs well beyond front-office care into deep-network operations: circuit provisioning, TDM grooming, datacenter exits, carrier-hotel reconciliation, SD-WAN order management, GPON site-readiness, and cross-operator voice porting. Every one of those workflows is a B2B touchpoint — when a circuit is provisioned late, a hospital or public-safety agency experiences it as service failure. One operating model, one SLA framework, one governance structure: shared accountability, end to end, rather than a buyer–vendor transaction.

The challenges

What this partnership had to solve

At this scale and regulatory exposure, a partner that can’t operate inside shared SLAs, audit regimes, and compliance obligations isn’t a cost center — it’s a source of revenue leakage and regulatory risk.

Zero margin for error

Every interaction touched regulation, revenue assurance, or operational continuity. With federal agencies, hospitals, and public-safety networks downstream, a missed SLA is a mission-critical failure — not a support ticket.

A prior BPO failed mid-COVID

The incumbent provider collapsed on mission-critical work in the middle of the pandemic, putting live broadband and SD-WAN delivery — and the enterprise customers riding those links — at immediate risk.

One model, not a patchwork

The client needed a single operating model — one SLA framework and one governance structure across nine sites and four continents — not a patchwork of disconnected seat contracts stitched together after the fact.

The Sequential Tech approach

Four phases, one operating model — still evolving

These objectives demanded an operating model, not a program plan — built across four phases over fifteen years, matched to each workstream by CX requirement first and cost second.

01

Embedding, not transitioning

Experts nested onsite with the client’s network-engineering teams — eight weeks of tacit-knowledge transfer across ADTRAN, Cisco, and Juniper. Those SME relationships persist today.

02

Blended-shore architecture

Four tiers: US onshore for restricted public-sector work, Americas nearshore for bilingual volume, the Philippines for high-volume voice, and India for deep telecom engineering.

03

AI & automation on the floor

AI-QMS scoring 100% of interactions, Accent Harmonizer on enterprise calls, and automated port-in/out and order workflows — all audited under CPNI, PCI-DSS, FCC, and TCPA governance.

04

Continuous improvement & expansion

Scope grew into device activation, GPON site-readiness, datacenter exits, and stranded-asset recovery — including a 98.5% billed-circuit reduction at one carrier hotel.

Stress-tested: COVID-19, and a prior BPO’s failure
24 hours
to cross-train an Ethernet/TDM team when the prior BPO failed

60 days
to take full ownership of broadband and SD-WAN delivery

Zero
downtime on critical B2B links throughout the transition

The solutions

Six objectives, set jointly with the client — met or exceeded

Every objective was quantified, time-bound, and owned by a named Fusion CX delivery leader — mirrored by a client operations owner on the other side.

Objective Challenge Solution deployed Measured result
Mission-critical SLA outperformance Exceed ORS on Mobility and public-sector Collections while holding AHT and transfers. Curriculum rebuilt around ORS mechanics; live dashboards for real-time supervisor intervention. ORS 150% / 135.1%; AHT 4 → <3 min; transfers ~20% → 14.45%. ✓ Exceeded
Verified cost recovery at scale Recover multi-million-dollar savings across a sprawling legacy network estate. TDM reclamation, datacenter-exit acceleration, and carrier-hotel and circuit audits. $27M+ audited hard-dollar savings. ↓ Verified
Zero-defect post-merger integration Absorb work where a prior BPO had failed, without service disruption. Rapid onboarding of the failed scope with tightened disconnect and order controls. Disconnect errors to zero; backlog cleared in 30 days. ✓ Resolved
FCC-compliant porting & provisioning Voice porting, broadband, and SD-WAN delivery to strict FCC intervals. Automated port-in/out workflows with regulatory order validation. 30% fewer escalations; 25% CSAT uplift; 40% faster porting. ✓ Exceeded
Seasonal device-launch surge Absorb large launch-cycle spikes without carrying steady-state overhead. Stand up and tear down 150–200 trained agents per launch cycle. Full elasticity; zero steady-state overhead between cycles. ↑ Elastic
100% AI-driven QA coverage Sample-based QA left most interactions unreviewed and coaching generic. AI-QMS scoring every interaction, feeding each agent’s weekly coaching. 100% interaction coverage; governance became real-time development. ✓ Live

Real results

The numbers that define the partnership

All six strategic objectives were met or exceeded — validated externally by the client’s own vendor review, financially through audited savings, and operationally on the delivery floor.

Total annualized client value
$51M+
Returned to the client every year in verified hard-dollar savings and shore-mix design value — audited, portfolio-scale, and defensible.

ORS attainment — successive quarters
105%
Q1

135.1%
Q2

150%
Q3

Public-sector Collections climbed to a 150% peak — a full 50 points above the 100% target.

468 → 7
Billed circuits audited down at one carrier hotel

80%
Off-net charge reduction across 36,000 circuits in 4 months

30%
Faster Ethernet installs vs. standard intervals

25%
CSAT uplift on voice interactions

Key insights

What made this partnership hard to replicate

Deep-network CX, not just front-office

CX was pushed into circuit provisioning, TDM grooming, GPON readiness, SD-WAN orders, and voice porting. Executing that requires telecom-engineering literacy most CX providers simply don’t have.

Embedded beats arm’s-length

The strongest B2B partnerships aren’t managed at a distance — they’re embedded inside the client’s operational stack, sharing the SLAs, the compliance, and the accountability end to end.

Crisis elasticity proves the model

When the prior BPO failed mid-COVID, an Ethernet/TDM team was cross-trained in 24 hours and the full workflow owned in 60 days — with zero downtime on the links enterprise customers depend on.

AI governance as a template

The contractual AI-governance framework co-developed here — strict data ownership, model-output audit trails, explicit regulatory posture — now shapes enterprise-grade AI-CX governance in regulated US telecom.

Surge is orchestration, not seat volume

Standing up 150–200 agents each device-launch cycle meant orchestrating manufacturer, carrier, and customer workflows under regulatory validation — orchestration complexity is the real differentiator.

The client directed two acquisitions

Most enterprises diversify away from concentration risk. This client did the opposite — directing two acquisitions to place more work with the partnership. No stronger evidence that this is a partnership, not a vendor relationship.

“The strongest B2B partnerships aren’t managed at arm’s length — they’re embedded inside the client’s operational stack. Fifteen years in, we share the SLAs, the compliance, and the accountability end to end.”

Andrew Wilmott  |  President, Sequential Tech

Facing a similar challenge in your network operations?

Sequential Tech, A Fusion CX Company, delivers telecom BPO and deep-network operations across 40+ locations worldwide — customer care, technical support, activations, billing, collections, and network engineering.

✓  Embedded, SLA-shared delivery
✓  Onshore, nearshore & offshore blend
✓  CPNI / PCI-DSS / FCC / TCPA governance
✓  100% AI-driven QA coverage

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